Why Life Coaching is Becoming So Popular

At first they will ask why you are doing it. Later, they'll ask how you did it.

Most coaching falls into one of three main categories: life, business, or wellness coaching. While they're relatively new to the general public, thanks to the Internet, titles like "life coach," "wellness coach," and "business coach" have become household terms.

The multi-billion-dollar coaching industry has grown at warp speed over the past decade, as tens of thousands of people hire coaches for support in reaching goals related to these various aspects of their lives.

There are no signs of slowing down, either. Study after study has shown that while only a small percentage of people have hired coaches, a considerable percentage of people plan to do so in the near future.

The International Coach Federation places the number of people working as coaches worldwide at upwards of 53,000, and demand only keeps growing. Some experts predict that coaching will grow at a rate of 6.7% through the year 2022.

Why is the industry growing so fast and raising such popularity?

Here are some of the most significant factors behind the rise of the coaching industry:

1. Coaching is effective.

The International Coaching Federation surveyed people who'd worked with coaches, and a staggering 99% of them reported being satisfied with the overall coaching experience. As many as 96% of those respondents said they'd repeat the process. (Source: ICF 2009 Global Coaching Client Study)

More than two-thirds of the people who responded said coaching helped them improve their work performance, and 80% said it helped them improve their self-confidence. A Manchester Consulting Group study of Fortune 100 executives found that coaching resulted in an ROI of almost six times the program cost.

The proof is in the numbers: coaching works.

Coaching works.

2. The options are endless.

No matter what you are seeking help with - finances, relationships, health, productivity, career moves - there is a coach for it. As a client, you have almost limitless options when you are choosing a coach whose certification and specialty matches with your needs. 

And again, thanks to the rise of the internet, geography isn't necessarily a factor when it comes to selecting a coach. Video chat, email, and great software can provide an experience similar to meeting with someone in person. On Coachilla you can easily connect with coaches from all over the world via video call.

Coaching options are endless.

3. Celebrities are using coaching and love it.

Some of the most famous people in the world have hired coaches and gone on to talk about the experience. These renowned coaching clients include Oprah Winfrey, Metallica, Serena Williams, Leonardo DiCaprio, Bill Clinton, Hugh Jackman, and Andre Agassi. 

The software magnate Bill Gates even gave coaching a kind word when he said, "Everyone needs a coach. We all need people to give us feedback. That's how we improve.” Just like so many other things, celebrities are often the first to start a trend.  

Are you interested in trying out coaching yourself?

On our Coachilla app, you can let us know the areas you need help with, and we’ll match you up with a coach that fits your needs. Most of our coaches offer a free first session, so you can try it out and see if coaching is for you.

Dez Stephens is a certified life coach, master trainer, and marketing strategist. She is the Founder & CEO of Radiant Coaches Academy - a social enterprise and prominent international coach training school which certifies individuals to create vibrant, professional, private practices as holistic life coaches, wellness coaches and business coaches. If you want to work with her, have a look at her profile on Coachilla.

Coachilla matches you with verified life, career, business & executive coaches you'll love. Meet your coach anytime, anywhere on video calls. Together, you can create the meaningful life or career you want. Your first meeting is always free. To find out more, join our launch.

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